Giquita Fiber Arts Logo Concepts

At my first craft fair in East Haven, I met another mother, Steph,  looking to turn her hobby into a more legit business. She is a Fiber Artist doing incredible weaved blankets, scarves and towels. And she's learning to do Kumihimo as well. Even though she knew it would not turn into a full-time business, she wanted to get her business looking as professional as possible so that she can begin teaching others this centuries-old craft.

Our first meeting to discuss her logo and business card was at a cute little book store cafe in Hamden, CT. Perfect-can't beat discussing a life passion over a hot cup of joe and a scone! She showed me a bunch of pieces she had made, discussed why she liked certain colors and we went over some questions I had for her. It was great. I love meeting people in person and seeing the passion come out in their stories and expressions on their face. It's important to be able to connect with that energy when designing something that represents them.

Between our meeting and some emails, I learned a lot about Steph and what qualities I should look to evoke and inspire through her logo. One big piece of inspiration I used was her love of the 1940's—claiming to be born in the wrong century. I TOTALLY get that! So after gathering enough info, I started to sketch and look at some old 1940's logos and color palettes. Then I selected some of the sketches and rendered them in Illustrator.